Instagram is my
FAVOURITE social media platform. It allows you to show off your personality,
creativity, and if you’re a blogger, it can be a total game changer! Before I
understood the real power of Instagram as a blogger, I would post whatever
pictures I wanted. I used the built-in Instagram filters and tried to make them
look pretty, but I didn’t have a real vision, plan, or theme. After a couple
years of on-and-off experimenting with the platform I’ve learned how to theme
your Instagram to grow your following and make your followers want to double
tap.
If you’re a
blogger, Instagram can help you grow your brand like none other! And an
important part of any brand is finding a theme and sticking to it. This way,
people will come to recognize you and your aesthetic, whether it’s on your blog
or any of your social media channels.
For example, as
you can tell from my blog, I really love a clean template, with bright,
colourful accents and photos. This theme is carried through on my Instagram and
Pinterest accounts. I hope that when people visit each of these places, they
can get a real feel for “me” wherever they are!
Over the past
few months I’ve more than QUADRUPLED my Instagram followers, and theming my
account has been one of the biggest things I attribute this to. I often get
asked how I make my page look so nice and how I’m able to make all the photos
look so good together. So today I’m going to let you in on some of my
Insta-secrets so you can start growing your account too!
Let’s get to it!
1. FIND
INSPIRATION FROM OTHER ACCOUNTS
There are so
many gorgeous Instagram accounts that have inspired my photos, and guess what?
They all have similar themes. Take a look at your favourite Instagram pages.
What is it about them that you absolutely love and makes you want to follow and
come back for more? Whatever it is, start implementing these things into your
own photos and your theme is sure to blossom!
2. BE
THOUGHTFUL
Think about the
photos you’re posting. What’s going to look best on your page? Will the photo
fit with your theme? Does it fit with your colour scheme? If not, it’s probably
best not to post it.
And don’t post
a photo just to post a photo. Most successful Instagram pages have nicely
photographed pictures of pretty objects, landscapes, desktops, etc. Take the
time to create nice flat lays or move things around until you have proper
lighting and your objects are organized in the most flattering way. It truly
makes a world of difference!
3. BE
CONSISTENT WITH COLOUR
Having a consistent colour scheme will do
wonders for your Instagram theme! If you take a look at Blueberry Pancake,
you’ll notice there are a lot of purples, pinks, and greens on her page. And it
totally works! For me, I’ve been trying
to stick with pinks, blues and greens, but it doesn’t always happen. I think if
you stick to similar colours, or make sure all your colours are brights or
pastels, for instance, it can work wonders!
4. INVEST IN
APPS & EDIT
I used to think
spending money on an editing app was totally ridiculous. Then I saw what a
difference it could make and jumped on the app train RIGHT away. I use PicTapGo
to edit my photos and it has been LIFE changing (you know, in a social media
kind of way)! It’s only $1.99, so it’s really not a huge investment for
something so magical! They have a bunch of different editing filters, as do
many other apps such as VSCO Cam, which is another blogger favourite.
When using
editing apps, stick to the same filters each time you edit your photos so
they’re consistent to your theme. I use 2 to 6 of the same filters each time
when editing on PicTapGo and that keeps my photos looking nice and on brand!
5. BRIGHT IS
ALWAYS BETTER
I think this
pretty much goes for every Instagram page, but bright photos always look better
than dark and saturated ones. People are visual creatures and our eyes are
drawn more to bright, beautiful photos. That’s just how it works!
If you use an
editing app, you can brighten your photos, but good lighting is always key! If
you can, take photos with natural light as it will always look better than
indoor lighting. Having bright photos is sure to help your Insta-theme!
6. THE WORD ON
DELETING
I honestly hate
deleting photos, but if I post a photo and it doesn’t fit in with the rest of
my page, I delete it. And it always makes a huge difference – in a good way.
Sometimes I’ll re-edit it and try to make it fit the overall theme, but other
times I know it’s just not going to work. It could be due to bad lighting,
saturation, or whatever else, but if it doesn’t work, it’s gotta go!
7. BE AN EXPERT
This one really
depends on you and your brand, but posting photos of the same thing (ONLY food,
ONLY fashion, ONLY fitness) can establish you as an expert and make your page
look great! Since I’m a lifestyle blogger and cover multiple topics I don’t do
this (nor would I be able to post that much of ONE thing) but it works really
well for recipe bloggers like Kale and Caramel, for example.
Instagram is
fun, mildly addicting, and if used strategically it can really help to grow
your brand! Theming your page is the first step and I hope these tips have
helped!
Original : Layered Indulgence